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Fractional CMO Services

A Fractional CMO Who Builds Your Marketing Plan And Executes It

I take ownership of marketing strategy and execution for companies that need senior leadership without a full-time hire, at a fraction of the $275K to $375K annual cost of a full-time CMO.

Get In Touch See Advisory Options
15+Years Experience
100+Clients Served
$100K+/moAd Spend Managed
$30M+ARR Channel Built

Associated Brands

Maruti Suzuki NEXT PLC App Masters Circus Media Capita PLC AdGlobal360 iResearch Services SG Analytics Maruti Suzuki NEXT PLC App Masters Circus Media Capita PLC AdGlobal360 iResearch Services SG Analytics
What Is A Fractional CMO?

A fractional CMO is a senior marketing leader you hire part-time

A fractional CMO owns your marketing strategy, priorities and numbers the way a full-time chief marketing officer would, but on a part-time retainer instead of a $275K to $375K salary. You get the seniority and accountability of an executive hire at a fraction of the cost and commitment.

I work as a fractional CMO for B2B and consumer companies that have a marketing budget but no one senior owning it. That means I set the strategy, decide which channels get funded, build the systems, and stay accountable for the numbers. Every engagement is scoped to the business, so get in touch for pricing.

EngagementMonthly retainer, no lock-in
Experience15 years, MBA
Brands LedNEXT PLC, Maruti Suzuki, Capita
Proof, Not Promises

Featured Work

A few of the brands I’ve built growth engines for.

Services

Every channel. One growth engine.

Pick a channel to fix, or hand over the whole engine. Each one is run the same way I’ve run it for enterprise brands, just sized for where you are now.

01: Acquisition

Performance Marketing

Paid acquisition across every channel that matters, built to hit a CAC/ROAS target, not just spend a budget.

  • Google, Meta, Apple Search Ads & TikTok
  • Creative testing & budget scaling
  • CAC / ROAS optimization at scale
Learn more →
02: Acquisition

Organic Growth

SEO, ASO & AEO that compounds over time instead of turning off the moment you stop paying for it.

  • Technical & content SEO audits
  • App Store optimization (ASO)
  • AI / answer engine optimization (AEO)
Learn more →
03: Conversion

User Journey Optimization

Turn traffic into customers: funnel audits, UX fixes, and structured A/B testing.

  • Funnel & UX audits
  • Structured A/B testing
  • Conversion tracking & reporting
Learn more →
04: Engagement

Content/Social

Content built to build an owned audience, not just feed the algorithm for a week.

  • Content strategy & calendars
  • Organic social growth
  • Brand voice & positioning
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05: Retention

Lifecycle Marketing

CRM & email systems that turn a first purchase into a habit, not a one-off.

  • Lifecycle & retention campaigns
  • Segmentation strategy
  • CRM setup & automation
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06: Infrastructure

Web/App Development

The platform everything above actually runs on, planned and built to support growth, not fight it.

  • Web & app planning and build
  • Analytics & tracking setup
  • CRM infrastructure
Learn more →
07: Operations

AI Systems

AI-managed websites, CRM, and outreach automation, run through plain-English commands instead of tickets.

  • AI-managed website builds
  • Owned CRM systems
  • Outreach automation
Learn more →
In Their Words

People I’ve worked with

★★★★★

“Alok didn’t just run our ad accounts, he rebuilt how we thought about acquisition. Our CAC dropped within the first quarter and stayed down.”

Hitanshu Dhingra

Hitanshu Dhingra

Director at Finintel, India

★★★★★

“Alok helped manage our web and Google Ads accounts, along with client strategy calls. His sales conversion rate was excellent. Sharp with digital strategy and easy to recommend.”

Steve Young

Steve Young

Founder and CEO, App Masters USA

★★★★★

“Alok fixed our broken onboarding, we barely had any paywall views. He built a funnel that made our conversion rate skyrocket.”

Matthew

Matthew

Founder and CEO, BHM, USA

★★★★★

“He rebuilt our SEO strategy from the ground up. Six months later organic was our highest-converting channel, by a wide margin.”

Partha Bhagowati

Partha Bhagowati

Associate Manager, EY, India

★★★★★

“Responsive, sharp, and genuinely invested in our numbers moving, not just in billing hours. Exactly what we needed at our stage.”

Vishal Vichare

Vishal Vichare

Conservative Councillor for Hargate and Hempsted, UK

★★★★★

“Alok played a key role in Maruti Suzuki’s digital transformation, leading the project with integrity and vision.”

Vishnu Dass

Vishnu Dass

Head of Development at AdGlobal360, India

From The Blog

Straight Opinions, No Fluff

AI Search

93% of AI-Mode Searches End in Zero Clicks

Traffic is a dead KPI. Brand mentions inside AI answers are the new rankings.

Read more → GEO

GEO and AEO Are Mostly Repackaged SEO

80% of “AI search optimization” retainers are old SEO fundamentals with a new invoice.

Read more → Industry Trends

The Barbell Future of Marketing

Mid-tier agencies and generalist marketers get squeezed out in 2026. Pick a pole or perish.

Read more →
See All Posts

Not sure where you’re leaking growth?

Get a full teardown of your marketing across channels: what’s working, what’s wasting budget, and what to fix first. Written report + recorded walkthrough.

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Alok Bharti
About Me

15 years, one obsession: growth that compounds

MBA, agency veteran, and a digital growth hacker who’s run marketing for everyone from scrappy startups to billion-dollar brands like NEXT PLC and Suzuki Motors. Now available as a fractional CMO for teams that need senior leadership without a full-time hire. Also a self-taught guitarist who’s busked through 10 countries, which is maybe why I’m good at finding the long, unglamorous route that actually gets you somewhere.

Read My Story
Fractional CMO FAQ

Questions people ask before hiring a fractional CMO

How much does a fractional CMO cost?
Most fractional CMOs in the market charge between $3,000 and $15,000 a month depending on seniority and scope. For comparison, a full-time CMO in the US costs roughly $275K to $375K a year once salary, bonus, equity and benefits are counted. My engagements are priced per business rather than off a fixed rate card, so get in touch and I will scope it against what you actually need.
What does a fractional CMO actually do?
A fractional CMO owns the marketing function end to end: setting strategy, deciding which channels get budget, building the measurement and reporting systems, managing agencies or in-house staff, and staying accountable for pipeline and revenue. The difference from a consultant is ownership. I do not just advise and leave, I run the function and execute alongside your team.
Fractional CMO vs marketing agency, what is the difference?
An agency executes a channel you assign to them, such as paid ads or SEO, and reports on that channel. A fractional CMO sits a level above that: deciding whether that channel deserves budget at all, prioritizing across the whole mix, and holding agencies accountable. Many of my clients keep their agencies and hire me to direct them.
When should I hire a fractional CMO instead of a full-time one?
Hire fractional when you need senior marketing judgment but cannot justify a $275K+ full-time hire, when your marketing spend is meaningful but nobody senior owns it, or when you need someone to build the function before you hire permanently. Hire full-time once marketing is your primary growth engine and needs daily executive presence.
How long does a fractional CMO engagement last?
Most engagements run three to twelve months. The first 90 days are usually strategy, measurement and fixing what is obviously broken. After that the work shifts to scaling what is working. There is no rigid annual contract like a full-time hire.
What experience do you bring as a fractional CMO?
15 years across enterprise and startup marketing, with an MBA from Northumbria University, UK. I led SEO for NEXT PLC, the UK’s largest fashion retailer, on a channel generating $30M+ in ARR, directed digital transformation for Maruti Suzuki at AdGlobal360, and have managed $100K+ per month in omnichannel ad spend across Google, Meta, Apple Search Ads and TikTok.

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